Using design assets purchased from Design Cuts (acquired by Creative Market), such as Vacation Time by Cosmic Store, I submitted the above logo options for consideration and the wave circle was selected as the winner
Client wanted to incorporate the tagline, "explore, discover, dive" into the logo. Using a clean sans serif font to complement the logo, I submitted the above four options using various placement and font thickness as well as variations on the circles.
circle logo 1 - one color - blue transparent
circle logo 2 - two color - white on a dark blue background
circle logo 3 - two color - white background, blue circle border with tagline text in white
circle logo 4 - two color version of logo 1 on white background, white circle border
final logo above (option #4), including variations for light and dark colored backgrounds and different two-color logo versions
alt logo 1 - horizontal logo with circle wave in blue
alt logo 2 - horizontal logo with circle wave in white on dark blue background
alt logo 3 - horizontal logo with full wave in blue
alt logo 4 - horizontal logo with full wave in white on dark blue background
alt logo 5 - horizontal logo with circle wave and text in tagline font - Gotham Narrow Black - in blue
alt logo 6 - horizontal logo with circle wave and text in tagline font - Gotham Narrow Black - in white on dark blue background
alt logo 7 - horizontal logo with full wave and text in tagline font - Gotham Narrow Black - in blue
alt logo 8 - horizontal logo with full wave and text in tagline font - Gotham Narrow Black - in white on dark blue background
After seeing a need for a horizontal version of the logo, I created additional alternate logos. I submitted multiple options, including versions with the company name in the original font as well as versions using the tagline font. The alternates also include the option of using the full wave or the cropped circle wave used in the main logo.
one color - blue - circle cropped wave
one color - blue - full wave
two color - blue and white - circle cropped wave
two color - blue and white - full wave
one color - white - circle cropped wave - for use on dark backgrounds
one color - white - full wave - for use on dark backgrounds
two color - white and blue - circle cropped wave - for use on dark backgrounds (white highlights on the edges of the blue wave)
two color - white and blue - full wave - for use on dark backgrounds (white highlights on the edges of the blue wave)
above the wave (both cropped circle and full wave) as a single element displayed on light blue and magenta color blocks to better show the one color and two colors of the wave.