World Whisky Day PNW

objective to assist Adventures in Whisky to create, in just two months, the largest whisky event with over 70 participating brands from around the world held at Fremont Studios, Seattle WA on May 20 2023, World Whisky Day, the third Saturday in May

World Whisky Day: a dram come true in Fremont logo draft 1

World Whisky Day: Emerald City Extravaganza logo draft 1

World Whisky Day: a PNW dram come true logo draft 1

World Whisky Day icon options

World Whisky Day: a PNW dram come true logo draft 1

First step, create a name for the event and a logo. I came up with the taglines a dram come true in Fremont and Emerald City Extravaganza. Adventures in Whisky suggested a PNW dram come true.

World Whisky Day: a dram come true in Fremont
World Whisky Day: Emerald City Extravaganza
World Whisky Day: a PNW dram come true

Working in Adobe Illustrator, the initial proposed logo options used inspiration from the Adventures in Whisky logo for branding consistency and included a full text logo, an abbreviated text logo, and an icon to use. For the "drams come true" taglines, I created two "magical" dram icons. I also included the compass glencairn from the Adventures in Whisky logo as an option.

World Whisky Day WWD initials option 1

World Whisky Day WWD initials option 2

World Whisky Day WWD initials option 3

World Whisky Day: a PNW dram come true round 2 logo option

World Whisky Day: a PNW dram come true was the winner. Fine tuning the logo to incorporate the compass glencairn and playing with creating an abbreviated version

Facebook page banner

X.com social banner and Eventbrite ticket banner

Final version of the logo family with the horizontal logo as the primary logo, an abbreviated version and a square logo. Event name, final logos, first teaser banners and social media accounts (Facebook, Instagram, X) created within 2 weeks of deciding to create and plan this ambitious event.

The Stranger News ad sized 728x90 pixels

The Stranger Slog ad sized 950x500 pixels

Instagram ad - no promo code

The Stranger Instagram ad with promo code

Promotional ads leading up to World Whisky Day PNW posted through The Stranger and social media

Eight promotional social media teasers of the participating brands, using as content to promote the event and drum up excitement leading up to the event. The final banner contains all 78 brand participants and maintains consistency with the teaser images.

Event branding ads rotating on the various projector screens within Fremont Studios during World Whisky Day PNW

Photos from the event showing the screens with the event branding ads on display

Combined the brand logo banner with the social media ads to create posters for the event as seen in the photos

mockup for medals

Best in Show medal

whisky award medals

Design for the award medal included a ghosted image of the compass glencairn icon on a black background with the horizontal main logo in white in the middle

compass glencairn icon etched into baby glencairn glass event souvenir

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